BLACK BEAR AUTO
ANDREW WINGER
Andrew is the owner of Black Break Auto ( Formerly Gage St Automotive). His auto shop did not have a shuttle service and feedback was that shuttling back and forth often wasted a lot of time. He wanted to create a space that clients would be happy to wait in. Staying on a budget was very important so we found ways for Andrew to DIY parts of the design.
THE PROBLEM
Andrew wanted to start attracting their ideal clientele of the many local tech sector commuters. The problem was they lacked differentiation from their competitors with a brand that was like every other auto shop in the city. The client waiting area was uncomfortable and uninviting for clients who were often waiting for their regular tune-ups. The waiting area was a small room with their staff lunch room in the back.
A NEW BRAND LOOK
We created an environment that feels like as comfortable as your living room at home. With a work and wait room, coffee bar and a TV with Nintendo, client's are happy to wait for their oil change.